Real Estate CRM & Lead Management
A property developer's sales team tracked leads in personal spreadsheets with no visibility into pipeline, follow-up compliance, or conversion metrics.
- 40%
- Conversion Increase
- 100%
- Follow-up Compliance
- 500+
- Leads/Month
- 3 mo
- To Delivery
Each sales agent maintained their own lead tracker — some in spreadsheets, others in notebooks. Management had no pipeline visibility, no way to enforce follow-up schedules, and no data on which marketing channels produced the best leads.
They needed a purpose-built CRM that captured leads from all channels, enforced follow-up workflows, tracked pipeline stages, and provided management with conversion analytics by agent, project, and source.
We built a real estate CRM with multi-channel lead capture (website, phone, walk-in, referral), automated follow-up reminders, pipeline stage tracking, agent performance dashboards, and marketing attribution analytics.
Lead conversion rates increased 40%, follow-up compliance reached 100% through automated reminders, and management now has real-time visibility into 500+ monthly leads across all agents and projects.
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